Websites That Work

There isn’t a one-size-fits-all price for a website, because every project is different. The final cost depends on things like the number of pages, the features you need, and whether you require advanced functionality such as e-commerce.

As a general guideline:

• Brochure-style websites (small business sites focused on presenting information) typically start in the $2,500–$3,500 range.
  If we’re optimizing for specific keywords, we may recommend more pages, which can increase the overall cost.
• E-commerce websites are more complex. Even if you’re selling a small number of products, there are additional considerations such as product variations, shipping rules, taxes, and payment processing.
  Most e-commerce projects fall somewhere between $4,000 and $10,000, depending on the size and complexity of your store.

Once we understand your goals and requirements, we’ll provide a clear, customized quote so you know exactly what to expect.

Website costs can be grouped into several main categories. When comparing proposals, it’s important to make sure you’re comparing apples to apples:

• Domain registration
  This is the annual fee to own your domain name (e.g., yourcompany.com). Most domains cost around $20–$30 per year for common extensions.
• Design and development
  Design is the process of planning how your website looks and how users move through it (often called UI/UX). Development is the technical work of building the site and its functionality.
  We typically handle these together, as most projects require both.
• Plugins and third-party subscriptions
  Many modern website features—such as advanced forms, security tools, or e-commerce features—are powered by paid plugins or third-party services. These often require ongoing subscriptions so the software remains supported, secure, and up to date. This is especially common for e-commerce sites.
• Web hosting
  Your website’s files and database live on a server. Hosting can range from low-cost shared hosting (often a few dollars per month, usually with prices increasing after the first year) to high-performance dedicated hosting that can cost hundreds of dollars per month. The right choice depends on your site’s size, complexity, and traffic.
• Maintenance and updates
  Website software (WordPress core, themes, and plugins) needs regular updates for security and performance. It’s also wise to periodically check for broken links, errors, and other issues.
  You can do this yourself or hire someone to handle it on your behalf. Maintenance packages vary depending on how hands-on you want to be and how often content is updated.

We’ll help you understand which of these costs apply to your project so there are no surprises.

Timelines depend on the scope and complexity of the project, but one of the biggest factors is how quickly content, photos, and approvals can be provided.

To give you a ballpark:

• We’ve completed simple projects in as little as a couple of weeks.
• Larger or more complex sites, or projects where content is still being created, can take several months or more.
• For a typical small-to-medium business website without major custom development, 6–8 weeks is a very reasonable expectation.

We’ll outline a timeline at the start and keep you updated along the way so you always know where things stand.

A professional website does much more than just look good.

Here’s how a well-built site supports growth:

• Builds credibility: A clean, modern design signals professionalism and helps potential customers feel confident about working with you.
• Improves user experience: We focus on sites that load quickly, are easy to navigate, and present information in a clear, digestible way. Overly dense text or “artsy” pages that are hard to use drive visitors away.
• Encourages action: We incorporate clear, strategic calls to action—such as “Request a Quote,” “Book an Appointment,” or “Shop Now”—so visitors know exactly what to do next.
• Supports marketing efforts: Your site can be optimized to work alongside your other marketing channels, from social media to email campaigns, helping you capture and convert more leads.

In short, a good website doesn’t just sit there; it actively helps turn visitors into inquiries, bookings, and sales.

There’s no strict rule, but a website shouldn’t be a “set it and forget it” asset.

You may want to consider a redesign or major refresh when:

• Your current site no longer reflects your brand or services
• New technologies or design standards have made your site feel dated or slow
• You’re losing opportunities because the site is hard to use on mobile, loads slowly, or is difficult to update
• You’re planning a significant shift in your business or marketing strategy

As a general guideline, many businesses plan for a major refresh every 5 years. In faster-moving industries, it might be closer to 3 years, while in slower-changing fields some websites can stretch to 7–8 years—though waiting that long isn’t ideal for most.

While every project is unique, our process usually includes:

1. Discovery & Strategy – Understanding your goals, audience, and content needs
2. Sitemap & Wireframes – Planning structure and user flow
3. Design – Creating the visual look and feel
4. Development – Building the site in WordPress
5. Content & Testing – Adding content, testing functionality, and fixing any issues
6. Launch & Support – Going live and providing ongoing hosting and maintenance options

We walk you through each step so you always know what’s happening next.

No problem. We can:

• Redesign your existing site while preserving your content where appropriate
• Migrate your site to WordPress if you’re currently on another platform
• Audit your current site to identify what’s working, what’s not, and what should be improved

We’ll help you decide whether it’s better to build fresh or improve what you already have.

No, we work exclusively with WordPress.

WordPress is the most widely used website platform in the world. It’s open source, which means your website isn’t locked into one company’s proprietary system or hosting environment.

Some key advantages:

• A huge ecosystem of themes, plugins, and integrations
• A large community of developers making it easier to find support and extend your site’s functionality
• Flexibility to move your site between different hosting providers if needed

By specializing in WordPress, we’re able to build flexible, scalable websites that can grow with your business.

Yes. All of our websites are built to be responsive, which means they automatically adapt to different screen sizes—desktop, tablet, and mobile. With most web traffic now coming from phones, mobile-friendliness is a standard part of our process, not an add-on.

Absolutely. We build sites in WordPress with content management in mind. You’ll be able to log in and update text, swap images, add blog posts, and make other routine changes without needing to know how to code. If you’d like, we can also provide basic training or documentation.

Hosting is the service that keeps your website online.

All your website’s files and data live on a physical server in a data center. When someone types in your domain name, that server delivers the website to their device.

Not all hosting is equal:

• Discount hosting can be very inexpensive at first, but often comes with trade-offs: slower load times, more downtime, weaker security, and steep price increases after the first term.
• High-end hosting is designed for large, high-traffic sites and can be overkill (and overly expensive) for many small to medium-sized businesses.

We offer a “Goldilocks” hosting option—right-sized, reliable hosting that’s well-suited to the needs of most of our clients, without the headaches of bargain providers or the high costs of enterprise hosting.

Yes. Protecting your investment by keeping your site updated and healthy is essential.

We offer a range of hosting and maintenance packages to fit different needs and budgets, which can include:

• Regular software updates (WordPress core, themes, and plugins)
• Security monitoring and backups
• Performance checks
• Content updates, depending on the package

If you prefer to maintain the site yourself, that’s also an option. We provide guidance—including a blog post on how to maintain a WordPress website—and we’re happy to step in on an as-needed basis for larger updates or occasional help.

We build websites using SEO best practices, including clean code, fast load times, and proper use of headings and metadata. Basic on-page optimization is typically part of our projects.

If you’re looking for ongoing SEO campaigns—such as content strategy, link building, or regular performance reporting—we can discuss additional SEO services or partner solutions.

Accessibility is important both from a legal and ethical perspective.

Depending on where you operate and the size of your business, you may be required by law to ensure your website meets certain accessibility standards. Even if you’re not legally obligated, making your site usable for people with disabilities is simply good practice—and it increases the number of people who can become your customers.

Here’s how we approach accessibility:

• We use tools and best practices to design and build sites with accessibility in mind.
• We aim to follow established accessibility guidelines, but we do not guarantee full WCAG 2.0 compliance.
• For businesses where accessibility is mission-critical, we can integrate third-party services that provide regular accessibility audits and automated remediation of many common issues.

If accessibility is a key requirement for you, let us know, and we’ll factor dedicated tools and services into your proposal.

In most cases, yes, you should have both—especially if your website collects any kind of personal information (like contact form submissions, newsletter signups, or online purchases).

Here’s why they matter:

• Privacy Policy
  Many privacy and data protection laws, as well as third-party services (like analytics or marketing tools), require you to clearly explain:
  • What information you collect
  • How you use it
  • How it’s stored and protected
  • Whether it’s shared with anyone else
    This builds trust with visitors and helps you stay on the right side of legal requirements.
• Terms of Service (Terms & Conditions)
  Your Terms of Service set the “house rules” for using your site. They’re especially important if you:
  • Sell products or services online
  • Allow users to create accounts or post content
  • Offer subscriptions, memberships, or digital downloads
    Well-written terms can help limit your liability, clarify refund or cancellation policies, and outline acceptable use.

We’re not a law firm and can’t provide legal advice, but we can:

• Add these pages to your website
• Implement content you or your lawyer provides
• Work with reputable templates or generators that you can have reviewed by a legal professional

If you don’t currently have a Privacy Policy or Terms of Service, we strongly recommend discussing them with your lawyer or legal advisor as part of your website project.