Articles

Website Navigation Concept

7 Tips for Effective Website Navigation

I’ve seen a lot of bad websites over the years.  As a web designer and developer, I look critically at websites for my clients so that I can identify problems and improve on them for the sites that I build to be more effective than the sites that I am replacing.  One area that I…

What is the difference between a cheap website and an expensive one?

Web Design Pricing is full of all kinds of variability. Have you ever needed a website and reached out to multiple design and development firms only to see an enormous variance in price between competing companies? You may wonder why some prices are so low, and others are so high. While two different agencies (we…

Importance of a Strong Digital Presence for Your Local Business

Every business needs to be seen by as many people as possible to potentially convert some of those to customers, and the more customers the business gets, the more revenue the business can generate. In this article, we will be discussing how business owners like you can build a strong digital presence. We will discuss…

A Beginner’s Guide to Website Hosting

Introduction to Website Hosting for Beginners Website hosting is the service that allows your website to be accessible on the internet. It involves storing your website's files and data on a server, which is then connected to the internet. Choosing the right hosting provider is crucial for your website's performance, search engine rankings, and user…

Reasons to Invest in Lead Generation for Your Website

Lead generation is one of the most critical aspects of online marketing, as it is the process of attracting and converting visitors into potential customers for your business. Generating leads for your website is crucial if you want to grow your business and increase revenue. In this blog post, we will discuss the reasons why…

Choosing the Right Domain Name for Your Website

Choosing the right domain name for your website is crucial. It's like choosing the name of your business, it needs to be memorable, easy to spell and reflect what your website is about. A domain name is more than just a web address, it’s a brand identity. So, it's essential to take some time to…

Why Not Build Your Own Website?

Building a website is crucial for businesses and individuals looking to establish an online presence. With the abundance of website builders and content management systems available today, it is tempting to employ a DIY solution instead of hiring a professional web developer.  Many business owners look at the price tag of a custom website and…

AI Content Generation

Artificial intelligence (AI) is changing the way businesses operate, and the content creation industry is no exception. The potential of AI in content generation is vast and can help businesses improve their productivity and efficiency. From writing articles and reports to generating social media posts and emails, AI has the capability to create high-quality content…

How to Maintain a WordPress Website

Why is Maintaining My Website Important? WordPress is hugely popular these days, making up about 40% of the web and more than 60% of all CMS-based websites across the Internet.  The odds are pretty good that if you have a website built in the past decade, it’s built on WordPress, and for good reason.  WordPress…

Web Accessibility in 2022

Over the years web design has evolved for a number of reasons; the technologies iterate, our understanding of how people interact with our content deepens, and legal requirements mandate action.  In the past 10 years, there have been a number of pronounced shifts.  We saw the necessity of creating web content that is mobile-friendly, with…

Planning Your Site with SEO in Mind

Can I Rank Higher on Google? I often receive requests from small business owners to help them improve how their site ranks on search engines.  Often, they had a website built, and are looking to increase its effectiveness by focusing some energy on SEO (Search Engine Optimization).  While there are certainly improvements that can be…

When Is It Time To Rebuild My Website?

I often get asked how long a website should last.  There is, of course, no definite answer to this question, but it can depend on several different factors.  I usually tell people to think of it as a computer.  How often do you need to replace your laptop?  If you’re someone who counts on the…