How Do I Optimize Images for my Website?

How Do I Optimize Images for my Website?

We all expect websites to load quickly these days.  One of the best ways we can accomplish a fast load is to optimize images.  Below is a quick tutorial video that can help you make sure your images are sized correctly and compressed in a way that will make them load...
Should I Encrypt My Website, and How?

Should I Encrypt My Website, and How?

I remember a simpler time in history when I could just take my trash out to a can outside, and not have to worry about somebody combing through it for sensitive information which they could use to steal my identity and wreak havoc in my life.  Now I have to go through...
Landing Pages: Why Use Them, & How To Make Them More Effective

Landing Pages: Why Use Them, & How To Make Them More Effective

If you’ve been around the world of online marketing for any length of time, undoubtedly you’ve heard the term “landing page” bounce around quite a bit.  This can be a little confusing, since technically a landing page just to refers to whatever page on a site that you...
The Call to Action: A Good Salesman

The Call to Action: A Good Salesman

A website is an investment for any business or organization.  As a business owner, you can put quite a bit of time and resources into building a website that looks great, loads quickly, and yet be underwhelmed by the results.  As a web designer, I often see a critical...
Planning and Preparing Content For Your Website

Planning and Preparing Content For Your Website

Doug is a fictitious small business owner who’s business has been building widgets since the 1970’s.  Several years ago Doug had a website built by his nephew, who was in high school at the time.  The site is now pretty outdated, and Doug...