Websites are a great tool for those of us in small business.  They allow us to attract visitors from all over, communicate important info in a way easily accessible to our customers, they allow us to showcase our products, and much more.  A web site really is an integral part of your small business strategy.  There are a number of mistakes that people make when putting together a site for their small business.  Here we’re going to look at a few of them, and what we can do to easily fix the problem.

PART II:  CRITICAL INFORMATION IS MISSING, OR DIFFICULT TO FIND

 

As a small business, there are a few pieces of key information that your customers will often be looking for on your site.  Your contact information (and your company name, although you would think that would be self-evident) is critical, since one of the main points of having a site to begin with is to turn visitors into customers. That’s not going to happen if they can’t call, email, IM, twitter, or whatever. f your site is for a brick-and-mortar business, you want to have your address and your hours of operation featured prominently, so customers know when and where to find you.   It is amazing how many websites make it difficult to find.  A few tweaks in the design could have a real impact on the overall effectiveness of the site.

Take a quick look at your page.  Can you find contact information quickly and easily?  A contact link in the main page navigation is useful.  Many sites will include it in a top bar and/or the page footer.  Just make sure if you had never visited the site before, you could find contact info within a few seconds, and no more than 1-click away.  If you are using WordPress, you can search the plugin repository for a contact bar plugin, which would allow you to add a contact bar (or callout bar) easily to your site.  Also most page footers contain widget areas, and a simple text field widget, with your info in it would do the trick…unless you would rather that your customers leave you alone.